A cold winter brings thoughts of….

Retailers are doing it tough at the moment…and maybe its just me but I haven’t seen a lot of the classic winter advertising this time round…..where are the scarves, the wooly jumpers, the overcoats?

All I seem to see is sale sale sale……maybe in the internet scare they have lost their way and forgotten that advertising should about need and want……let consumers know they can come in and actually feel the product, try it on, get advice from shop assistants………….and by the way yes we have a great sale on as well……

We know the internet is cheap…..but play to your strengths, not your weaknesses…