Brightwood Logo The company logo design and word mark had to reflect the brand ideals, be simple and communicate the message. We referenced the brand keywords supplied by the client. “artisan, pure, organic, connected to nature, unisex and ageless (cross generational appeal), sexy, clean and crisp, luxurious with strong quality appeal ,timeless but modern (oxymoron!),understated,nostalgic,creative & individual,undertones of quirkiness/eccentricity” The brand had to be modern and approachable but with distinct links to the natural element of the products it would be selling with the word mark and logo working in concert. We chose a sans serif lower case font with large full formed letters reflecting the more organic nature of the brand. The logo and the word mark are not separable, the logo we created is readily identifiable natural element that was inherent in the brand. - Logo Design - Brand Name

Brightwood Logo

The company logo design and word mark had to reflect the brand ideals, be simple and communicate the message.

We referenced the brand keywords supplied by the client.

“artisan, pure, organic, connected to nature, unisex and ageless (cross generational appeal), sexy, clean and crisp, luxurious with strong quality appeal ,timeless but modern (oxymoron!),understated,nostalgic,creative & individual,undertones of quirkiness/eccentricity”

The brand had to be modern and approachable but with distinct links to the natural element of the products it would be selling with the word mark and logo working in concert.

We chose a sans serif lower case font with large full formed letters reflecting the more organic nature of the brand. The logo and the word mark are not separable, the logo we created is readily identifiable natural element that was inherent in the brand.

- Logo Design
- Brand Name